Vera Koch

Condominium Specialist / vkoch@windermere.com / (206) 450-6913

Condo Marketing Plan for Sellers

The following are actions I will perform when marketing your condominium:

  • Advise you on how to prepare or “merchandise” your condominium for sale in order to increase its appeal and marketability to prospective buyers.
  • Submit your home to the Northwest Multiple Listing Association.
  • Implement and follow listing process checklist.
  • Develop a marketing calendar for your condominium, leaving one copy with you.
  • Schedule a professional photographer www.VistaEstate.com to take high quality digital photos of your condominium.
  • Design and develop a special condominium brochure with a list of features and benefits of your condo for the cooperating agents and prospective buyers.
  • Distribute brochures/flyers with color photo to the top area offices and agents.
  • Install a “For Sale” sign if permitted by Condominium Homeowners Association.
  • Place a convenient information box on the “For Sale” sign post for drive-by traffic and potential buyers.
  • Install a NWMLS lock box.
  • Submit “Hot Sheet” new listing information to other local Windermere offices.
  • Submit copies of your listing to our company sales staff for their qualified buyers.
  • Advertise your condo in the Queen Anne News or local Pacific Publishing Neighborhood Newspaper every week until your condominium is sold.
  • 14. Advertise your condominium in the Real Estate section in The Seattle Times every week until your condominium is sold.
  • 15. Properties priced above $500,000 will also be advertised in the Puget Sound Business Journal.
  • 16. Advertise your condominium on www.seattle.craigslist.org with a minimum of 4 photos.
  • 17. Advertise your condominium on the www.Windermere.com Web site and www.QueenAnneCondos.com or www.VeraKochCondos.com with up to 20 professional interior & exterior photos that show your property to its full advantage.
  • Advertise your condo on www.google.com the most popular search engine.
  • Hold your condominium open for the general public at least once per month until it is sold.
  • Place the condominium on Windermere’s Monday tour and/or the Broker’s Open Tour for your area.
  • Create “Just Listed” color photo postcards for mailing and mail a minimum of 250 pieces.
  • Conduct direct mail campaign to my exclusive network.
  • Call 50 people from my “Buyer Bank”.
  • Pre-qualify prospective buyers when necessary.
  • Familiarize you with financing options and alternatives that prospective buyers may request.
  • Assist you in obtaining interim financing or bridge loan if necessary.
  • Follow up with all salespeople who preview or show your condominium for additional feedback.
  • Communicate and follow up with you as often as necessary. You will hear from me at least once a week.
  • Maintain communication and activity log to give you regular status updates.
  • Prepare a monthly market condition update for your review.
  • Conduct a 30-Day Marketing Strategy Review session with you if necessary.
  • Represent and advise you in all offer presentations in order to generate the highest profit on your condominium and negotiate terms that best meet your individual needs.
  • Utilize PlantRE’s on-line transaction coordinating system to maintain all documents pertaining to your transaction. All documents are available on-line at www.docs.windermere.com to participating parties involved in the transaction.
  • Handle all follow up in closing the transaction including negotiating Buyer’s inspection reports, review of title reports, delivery & follow-up on Condo Resale Certificates, follow-up with Buyer’s lender on loan status, follow-up with Selling Agent, follow-up with Escrow & review of your final Settlement Statement.
  • Create an archival CD-ROM of all documents pertaining to your transaction for your files.