Condo Marketing Plan for Sellers

The following are actions I will perform when marketing your condominium:

  • Advise you on how to prepare your condo for sale in order to increase its appeal and marketability to prospective buyers.
  • Submit your condo to the Northwest Multiple Listing Association.
  • Implement and follow listing process checklist.
  • Develop a marketing calendar for your condo, leaving one copy with you.
  • Design and develop a special brochure with professional photos, a list of features and benefits of your condo for the cooperating agents and prospective buyers.
  • Distribute 1,560 brochures/flyers with color photo to the top area offices and agents.
  • Install a “For Sale” sign if permitted by the Condo HOA.
  • Place a convenient information box on the “For Sale” sign post for drive-by traffic and potential buyers if permitted by the Condo HOA.
  • Install a NWMLS lock box.
  • Submit “Hot Sheet” new listing information to other local Windermere offices.
  • Advertise your condo in the Queen Anne News or local Pacific Publishing Neighborhood Newspaper.
  • Advertise your condo in the Real Estate section in The Seattle Times  on Sundays for Open Houses.
  • Advertise your condo weekly on www.CraigsList.org.
  • Advertise your condo on the www.Windermere.com Web site  and www.QueenAnneCondos.com with up to 20 professional  interior & exterior photos that show your property to its full advantage.
  • Advertise your condo on the most popular real estate search sites including: Zillow.com, Trulia.com, Realtor.com, Google, Yahoo Real Estate, Backpage, HotPads, Oodle, Vast and more!
  • Hold your condo open for the general public at least once per month until it is sold.
  • Place the condo on Windermere’s Monday tour and/or the Broker’s Open Tour for your area.
  • Create “Just Listed” color photo postcards for mailing and mail a minimum of 250 pieces.
  • Conduct direct mail campaign to my exclusive network.
  • Familiarize you with financing options and alternatives that prospective buyers may request.
  • Follow up with all Brokers who preview or show your condo for additional feedback.
  • Communicate and follow up with you as often as necessary. You will hear from me at least once a week.
  • Maintain communication and activity log to give you regular status updates.
  • Prepare a monthly market condition update for your review.
  • Conduct a 30-Day Marketing Strategy Review session with you if necessary.
  • Represent and advise you in all offer presentations in order to generate the highest profit on your condo and negotiate terms that best meet your individual needs.
  • Handle all follow up in closing the transaction including negotiating Buyer’s inspection reports, review of title reports, follow-up with Buyer’s lender on loan status, follow-up with Selling Broker, follow-up with Escrow & review of your final Settlement Statement.